An effective distribution network can sometimes overcome other minor flaws in the marketing mix
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
An effective distribution network can sometimes overcome other minor flaws in the marketing mix.
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The marketing and sales budget of Toby Inc is estimated to be $450 million. It has retained 800,000 customers and has acquired 350,000 new customers. The marketing administration cost of the company is $150 million
If the acquisition cost per customer is $350, calculate the approximate retention cost per customer. A) $168 B) $222 C) $320 D) $124 E) $85
In a personal interview or phone survey situation, some respondents want to help the interviewer out of politeness, or just to please them. This is known as __________.
What will be an ideal response?
Master Craft Control Inc. has bonds that mature in 6 1/2 years with a par value of $1,000. They pay
a coupon rate of 9% with semiannual payments. If the required rate of return on these bonds is 11% what is the bond's value? A) $1,022.74 B) $908.83 C) $1,026.73 D) $973.76
Rita, who has a marginal tax rate of 37%, is planning to make a gift to her grandson who is in the lowest tax bracket. Which of the following holdings of stock would be the most tax advantageous gift from Rita's perspective?
A.
| Stock | FMV | Adjusted Basis |
| A | $25,000 | $12,000 |
B.
| Stock | FMV | Adjusted Basis |
| A | $25,000 | $32,000 |
C.
| Stock | FMV | Adjusted Basis |
| B | $25,000 | $25,000 |
D. For income tax purposes, Rita will be indifferent as to choice of stock to gift.