In public speaking, sound ethical decisions involve weighing a potential course of action against

A. the persuasive goals of the speaker.
B. the frame of reference of the audience.
C. a set of ethical guidelines or standards.
D. the majority views of public opinion.
E. an interpretation of the U.S. Constitution.


Answer: C

Communication & Mass Media

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As vice president of sales and marketing for HJK Company, Nin is required to give quarterly presentations to the board of directors. For these presentations, Nin prepares thoroughly and speaks from a brief outline. Nin's delivery method is best described as __________.

a) manuscript
b) impromptu
c) extemporaneous
d) memorized

Communication & Mass Media

According to your textbook, the following statement is an example of what type of fallacy?The mayor was re-elected with a large majority and continues to have high popularity in the polls. Clearly, then, he has the correct policy on police-community relations.

A. ad hominem B. invalid analogy C. hasty generalization D. false cause E. bandwagon

Communication & Mass Media

Is it a safe strategy to write a news release in the inverted pyramid structure?

A) Yes; editors scan the top of the story quickly to determine interest. B) No; the narrative structure ensures better readership. C) Yes, because editors cut from the bottom of the story. D) Not always; a delayed lead may serve the story best. E) Both A and C.

Communication & Mass Media

The second objective in Monroe's motivated sequence is to offer a proposal to satisfy the need

Indicate whether the statement is true or false

Communication & Mass Media