The exclusive right to use a certain name or symbol is called a
A) franchise
B) patent
C) trademark
D) copyright
C
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If a decisive pattern customer directly places blame on you, the service provider, a strategy you may use in response is to ________.
A. seek the customer's reassurance B. give a weak handshake C. be brief in offering solutions D. turn the customer over to someone else
The average number of jobs in the system is the surrogate measure for ______.
A. average work-in-process inventory B. average process inventory C. average job tardiness D. average finished goods inventory
Which of the following is true of the topic sentence in a paragraph??
A) ?It is positioned in the middle of a paragraph. B) ?It is not used in a deductive paragraph. C) ?It presents the central idea of a paragraph. D) ?It precedes details in a paragraph that is inductive.
Which social media metric helps marketers to evaluate how conversations about one brand compare with conversations about its competitors?
A. applause rate B. amplification rate C. sentiment analysis D. conversation rate E. share of voice