A company has not received its payment from a customer even after sending the customer multiple reminders. In the final letter of a five-letter follow-up series to be sent to the customer, the company should:
A. give the customer the benefit of the doubt.
B. state what legal action will be taken if the customer fails to pay.
C. insult and blame the customer.
D. demand that the customer make the payment immediately.
B
In the final letter of a five-letter follow-up series to be sent to the customer, the company
should state what legal action will be taken if the customer fails to pay. Using the five-letter
follow-up series provides a business with an effective and efficient plan for collecting payment
before taking legal action.
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Fill in the blank(s) with the appropriate word(s).
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McDonald's introduced a Favorites Under 400 Calorie Menu as part of an attempt to reverse the perception that McDonald's sells only unhealthy food. Suppose that McDonald's, as a follow-up, collects and analyzes social media posts from Facebook, Twitter, and similar sites, hoping to understand whether or not consumer perceptions are improving. This would be an example of
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