What factors are used in determining a person's FICO score?
A) Past payment history
B) Outstanding debt
C) Length of credit history
D) All of the above
D
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Retailers use each of the following reasons to justify slotting fees, except:
A) retailers must invest time and money in new products B) the fees help retailers finalize decisions about carrying new products C) the fees reduce the number of new products that are introduced each year D) the fees level the playing field between small and large retail outlets
For years, ads for Volvo automobiles stressed safety features and protection in the event of a crash. Thus, Volvo automobiles developed a reputation based on which positioning strategy?
A) use/user B) attribute/benefit C) competition D) high touch E) quality/price
Advertisements for rewards for the return of lost property, for information, or for the capture of criminals are generally held to be offers for bilateral contracts.
Answer the following statement true (T) or false (F)
The specialized part of corporate public relations designed to build and maintain community and governmental relations is:
A. Public relations D. Public affairs B. Publicity E. Propaganda C. Press agentry