Why is the notion of “authenticity” important in understanding the commodification of culture?
a. Because the commodification of culture encourages authentic expressions and identities.
b. Because the commodification of culture valorizes what is packaged as “pure,” “genuine,” or
“untouched.”
c. Because nondominant cultures are commodified and exoticized through the notion of authenticity.
d. Because the commodification of culture sells the idea of authenticity as sign value.
b. Because the commodification of culture valorizes what is packaged as “pure,” “genuine,” or
“untouched.”
c. Because nondominant cultures are commodified and exoticized through the notion of authenticity.
d. Because the commodification of culture sells the idea of authenticity as sign value.
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Answer the following statement true (T) or false (F)
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