When a company makes a change in an estimate that it has used in its financial statements, it should account for the change by
a. retroactively restating all prior financial statements
b. treat the change as a cumulative effect change in accounting estimate
c. spread the effect of the change over the current and future periods
d. companies are not allowed to make changes to estimates
C
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The balance on the current account plus the balance on the capital and financial account equals
A. 0. B. 1 . C. -1. D. 100.
With an increase in marketing expenditure, market demand ________
A) continues to rise at an increasing rate B) initially increases and then declines C) increases first at an increasing rate, then at a decreasing rate D) decreases first and then spikes E) continues to increase at a decreasing rate.
A company is most likely to see increased customer loyalty by practicing which step of the CRM process?
A) customer identification B) customer authorization C) customer differentiation D) customer retention E) customization
With reference to Cialdini's techniques for appealing to emotion, which of the following is most likely to be involved in the technique of scarcity?
A) Including names and testimonials B) Reminding your audience that they have made similar decisions in the past C) Highlighting the exclusivity of your offer D) Showing that you appreciate your audience E) Giving people a gift with purchase