In the ________ step of the adoption process, a consumer begins to give the product a mental trial by applying it to his or her personal situation.
A. interest
B. confirmation
C. evaluation
D. decision
E. trial
Answer: C
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A corporation has 12,000 shares of $20 par stock outstanding that has a current market value of $150 . If the corporation issues a 4-for-1 stock split, the market value of the stock will fall to approximately $50
a. True b. False Indicate whether the statement is true or false
Senate Inc. is considering two alternative methods for producing playing cards. Method 1 involves using a machine with a fixed cost (mainly depreciation) of $17,000 and variable costs of $1.00 per deck of cards. Method 2 would use a less expensive machine with a fixed cost of only $5,000, but it would require a variable cost of $1.50 per deck. The sales price per deck would be the same under each method. At what unit output level would the two methods provide the same operating income (EBIT)?
A. 24,960 B. 28,080 C. 24,000 D. 26,880 E. 28,320
Good tests of advertising effectiveness must address the nine principles established by Positioning Advertising Copy Testing (PACT). One of the easiest ways to accomplish this is by following a decision sequence model. The first step in the model is to
A. create a model that uses multiple measures. B. establish communication objectives. C. develop a consumer response model. D. decide whether to use pretests or posttests. E. understand the appropriate research.
A winery promotes its products by holding wine tastings at the restaurants of outstanding local chefs. The winery is utilizing which sociological influence?
A. culture B. opinion leaders C. reference groups D. social class