In which of the following cases would centralization of the advertising function be a disadvantage?

A. when conditions in the various markets differ widely
B. when a product is categorized as a "high-technology product" with universal appeal
C. when a company wants to cut costs
D. when an advertiser wants to keep control of its brand message and image
E. when an advertiser wants to maintain a consistent brand image across markets


Answer: A

Business

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