In which of the following cases would centralization of the advertising function be a disadvantage?
A. when conditions in the various markets differ widely
B. when a product is categorized as a "high-technology product" with universal appeal
C. when a company wants to cut costs
D. when an advertiser wants to keep control of its brand message and image
E. when an advertiser wants to maintain a consistent brand image across markets
Answer: A
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According to the Boston Consulting Group (BCG) matrix, when the market growth of a product is low but the relative market share is high, it is known as a:
A) cash cow. B) dog. C) star. D) problem child.
Discuss whether or not diversity training actually works to improve performance in diverse organizations.
What will be an ideal response?
If the accord is performed, it is called a satisfaction
Indicate whether the statement is true or false
"Good" market segments are those that are
A. heterogeneous between. B. operational. C. homogeneous within. D. substantial. E. All these answers are correct.