________ refers to a rule issued by an administrative agency that has the force of law and to which covered persons and businesses must adhere
A) Interpretive rule
B) Rule of Law
C) Substantive rule
D) Operational code
C
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During which step of the needs-based segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?
A) Step 2–segment identification B) Step 3–segment attractiveness C) Step 6–segment "acid test" D) Step 1–needs-based segmentation E) Step 7–marketing-mix strategy
Account analysis classifies accounts according to the ELMS system. Briefly describe this system.
What will be an ideal response?
Which of the following is not a stage in the General Adaptation Syndrome?
A) Resistance B) Recognition C) Alarm D) Countershock
Which of the following is NOT one of the beliefs employees must have to be motivated to make an effort according to expectancy theory?
A. Believe that if they work hard they will accomplish their task B. Believe that task accomplishment will lead to a reward by their employer C. Value the outcomes that they are offered. D. Believe that others who work hard will receive similar rewards