The decline in effectiveness of mass-media advertising has led marketers to shift efforts to:
A) using advertising agencies
B) creating brand parity
C) trade promotions
D) micro-marketing
D
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The best source of information about a customer's credit is/are
A) the firm's experience with the customer. B) Dun and Bradstreet. C) information from the customer's bank. D) data from financial markets. E) credit references supplied by the customer.
Watts Corporation has a Custodial Services Department that services the company's Maintenance Department and its two operating departments. Costs of the Custodial Services Department are allocated to other departments on the basis of square feet of space occupied. The amount of space occupied by each department is given below: Custodial Services4,000square feetMaintenance6,000square feetOperating Department 130,000square feetOperating Department 260,000square feet Budgeted costs in the Custodial Services Department total $43,200. Suppose the company uses the direct method of allocation. The amount of Custodial Services Department cost allocated to Operating Department 2 would be:
A. $27,000 B. $21,600 C. $28,800 D. $25,920
Melanie's manager recently met with her to discuss her strengths and weaknesses. Melanie was told she was a valued member of the team and a candidate for expanding her knowledge and skills into different areas. This is an example of the ________ component of an HRM system.
A. labor relations B. performance appraisal and feedback C. pay and benefits D. training and development E. recruitment and selection
Which of the following are supply chain management metrics?
A. Abandoned shopping carts, page exposures, total hits, unique visitors. B. Back order, customer order promised cycle time, customer order actual cycle time. C. Number of prospective customers, cases closed same day, number of marketing campaigns. D. Learning and growth perspective, internal business process perspective, customer perspective and financial perspective.