In the action step of the motivated sequence, you tell the audience what they should do to alleviate the

problem you have identified earlier in the presentation.

Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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Which of the following attributes characterize members of the LGBT community?

A) They are an emerging demographic. B) They tend to support brands that reflect their views. C) They wield annual buying power of around $743 billion. D) They have lost political ground in recent years. E) A, B and C are true.

Communication & Mass Media

He was deemed “the father of radio” by the U.S. courts:

a) Guglielmo Marconi; b) Lee DeForest; c) Edwin Armstrong; d) David Sarnoff; e) William Paley

Communication & Mass Media

A(n) _____ is one that is researched and planned ahead of time, but the exact wording is not scripted and will vary somewhat from presentation to presentation.

a. extemporaneous speech b. impromptu speech c. memorized speech d. manuscript speech

Communication & Mass Media

Which of the following statements is true of a situation where an interviewer is equal in relationship to the interviewee?

A. There are fewer pressures. B. There are many communication barriers. C. It is difficult to establish rapport. D. It is difficult to achieve a high degree of empathy.

Communication & Mass Media