Which of the following pricing objectives does an organization adopt when it sets the price of its
products with the view to make as great a financial gain from product sales as possible, often
using demand curves?
A) product-quality leadership pricing objective
B) profit maximization pricing objective
C) survival pricing objective
D) market share maximization pricing objective
B
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Developing an integrated marketing communications plan requires an understanding of the firm's current context, which includes its target market, product positioning, and communications objectives
Indicate whether the statement is true or false
In a meeting to discuss pension plans, management decides to offer retirement plans exclusively to the organization's owners and top managers. Jeremy, one of the top managers, disagrees with this decision because he believes the company can benefit more by providing pensions to a broad range of employees. Which statement strengthens Jeremy's belief?
A. Pension plans are determined exclusively by state and federal laws. B. Extending pension plans to employees at all levels will triple the costs. C. The ADEA provides more favorable tax treatment of benefits when they are offered to a broad range of employees. D. A top-heavy plan requires faster vesting for non-key employees. E. Nondiscrimination rules provide tax benefits to plans that do not favor the organization's highly compensated employees.
Identify the following activities, performed on a manufactured product, as value-adding (V) or nonvalue-adding (NV). _____
a. Receiving _____ b. Storing raw materials _____ c. Moving materials _____ d. Working on product _____ e. Painting product _____ f. Packing and shipping _____ g. Engineering design of product _____ h. Storing finished goods
Describe a communications audit and explain how it is used
What will be an ideal response?