Media businesses

a. are granted special exemptions from workplace safetylaws
b. must abide by standard business practices and laws
c. are exempt from most business laws because of theFirst Amendment
d. do not have to pay minimum wages


B

Communication & Mass Media

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A study is set up to examine the effects of comedy in a persuasive message. Researchers define a comedic appeal as one that makes the audience laugh. They have defined this message variable in terms of:

a. observed effects b. intrinsic features c. message strength d. intrinsic values

Communication & Mass Media

Which of the following relationship competence skills is particularly applicable to the workplace?

A) Watch for and report office romances. B) Self-disclose openly. C) Watch out for ethnocentrism on your part. D) Avoid the display of value congruence.

Communication & Mass Media

"Let us never negotiate out of fear. But let us never fear to negotiate" is an example of

A. illustration. B. repetition. C. metaphor. D. imagery. E. antithesis.

Communication & Mass Media

Rudy is giving a persuasive speech about preventive cancer screening. In her introduction, she decides to tell a hypothetical story about receiving a cancer diagnosis, and presents it as if it actually happened to her. Is this ethical?

A) Yes, because the overall goal of the speech is clear and responsible B) No, because she is violating an ethical principle that requires that speakers be honest C) No, because only factual stories should be used as introductory devices D) Yes, because it will have strong emotional appeal which will sway her audience

Communication & Mass Media