Which of the following statements about product line extensions is most accurate?
A. There are no risks associated with a product line extension strategy.
B. A product line extension is a form of multibranding.
C. A product line extension strategy typically leads to increased advertising costs compared with creating a new brand name.
D. When the Clorox Company joins with Kroger supermarkets to advertise Clorox products in a local newspaper, it is engaged in a product line extension.
E. A product line extension is a form of multiproduct branding.
Answer: E
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