Answer the following statement(s) true (T) or false (F)

1. While websites, and blogs are considered to be owned media, newsletters and
brochures are not.
2. In the PESO model, an individual that posts a review of a business is creating earned
media
3. A brand that purchases space on Google ads is said to be using shared media
4.To support credibility for its message to an audience, the PR practitioner may rely on
earned media.
5. A brand uses its a Facebook page to promote itself. This is an example of owned
medium.


1. false
2. false
3. false
4. true
5. true

Communication & Mass Media

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