People who create professional media content need to consider the impact of their actions because relatively few can create and publish professional media content, those who do need to consider the impact of their actions on society

Indicate whether the statement is true or false.


Answer: True

Communication & Mass Media

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The semantic differential scale was created by:

a. Osgood, Suci, and Tannenbaum b. Ajzen and Fishbein c. Risinni and Likert d. Walter and Brookes

Communication & Mass Media

The internal dialectic that focuses on the need for predictability and routine in a relationship and the need for novelty and change in a relationship is ______.

a. connectedness–separateness (connection–autonomy) b. openness–closedness c. certainty–uncertainty (novelty–predictability) d. None of these are internal dialectics.

Communication & Mass Media

What is the term for a variety of quality adjustments of recorded sound in postproduction?

a. ambience b. calibrating c. enhancing d. sweetening e. mixing

Communication & Mass Media

In asking the participants to take the interview seriously, as if it were really a job interview, the researchers were trying to establish:

a. external validity b. manipulation checks c. measurement reliability d. internal validity e. none of the above

Communication & Mass Media