The theory that provides a system to analyze a problem to determine the best approach for making a decision is called:
a. normative decision making
b. nominal group technique
c. situational leadership theory
d. Delphi method
a. normative decision making
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Which of the following is NOT part of the marketing mix?
A. product B. policy C. price D. place E. promotion
Which of the following would help prevent marketing mistakes in evaluating international market opportunities?
A. Assume that all cultures around the world are the same B. Include local citizens in the evaluation process. C. Do not "think locally." D. Use machine translators. E. Save money by cutting research into foreign markets.
If a manager designs the shoe department in a manner that one of its private-label pairs of shoes, priced at $39.99, is positioned next to a well-known national brand of shoes priced at $69.99, what strategy is the manager attempting to accomplish?
A. Everyday low price B. Odd-even pricing C. Prestige pricing D. Special-event pricing E. Reference pricing
A cross-functional team is a(n)
A. group of employees cross-trained in all tasks required to produce a product. B. organizational structure in which each product line is handled by a self-contained division. C. organizational structure in which each region is served by a self-contained division. D. group of managers brought together from different departments to perform organizational tasks. E. organizational structure in which each type of customer is served by a self-contained division.