Which of the following is the inventory control system that manages the replenishment of raw materials, supplies, and components from the supplier to the manufacturer?
A. electronic data interchange (EDI)
B. distribution resource planning (DRP)
C. third party logistics firm (3PL)
D. materials requirement planning (MRP)
E. activity-based costing (ABC)
Answer: D
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To construct a quality leverage point, the creative builds a pathway that connects a:
A) product attribute to the product benefit B) product attribute to the potential buyer's value system C) product benefit to the potential buyer's value system D) personal value to the potential buyer's value system
The comprehensive approach dedicated to continuous quality improvement, training, and customer satisfaction is known as
A. quality rating. B. quality assurance. C. reengineering. D. quality control. E. total quality management.
Adventure learning often results in high transfer of training.
Answer the following statement true (T) or false (F)
Identify the consumer segment that are highly interested in global brands and are less concerned about the companies' social responsibility
A) global dreamers B) global citizens C) antiglobals D) global agnostics