In the STP five-stage process, what follows on from stage two, identify market segments?
a. profile customers/consumers
b. identify the total market
c. select target market
d. position against competing brands
e. identify positions of competing brands.
c. select target market
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Which of the following is a characteristic of organizations that are highly committed to customer service?
A. They readily accept status quo of competitor. B. They restrict communication between frontline employees and all levels of management. C. They benchmark the successful practices of competitors. D. They discourage employee empowerment.
Kira signaled to the audience that the presentation was concluding and included a few more statistics and more information to reinforce her point. Kira has given a
a. solid conclusion. b. false close. c. transition. d. persuasive speech.
Kate subdivides land held as an investment and Section 1237 is satisfied. The lots sell for $30,000 per lot (basis $10,000). Kate sells five lots in the first year. Kate's ordinary income is
A. $0. B. $150,000. C. $20,000. D. $100,000.
Which is a true statement about understanding vocation or calling?
A. Only religious people have a sense of calling B. Vocation refers to our job or career C. Vocation provides a sense of meaning D. Only those in high status jobs have a sense of calling