Insufficient message frequency and poor ad copy both contribute to target customers' lack of awareness and comprehension
Indicate whether the statement is true or false
TRUE
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The ________ represents the total variance explained by each factor
A) eigenvalue B) percentage of variance C) residual D) communality
Price packs are goods offered either free or at low cost as an incentive to buy a product, such as toys included with Disney DVDs
Indicate whether the statement is true or false
You and your co-worker are evaluating a training program. When you suggested to the co-worker that the multiple dimensions of the program would need to be ranked in terms of importance, your co-worker asked you why. Which one is not an appropriate explanation to use?
a. to prioritize areas for improvements b. to identify if strengths or weaknesses of the program are serious or minor c. to identify and rank-order important stakeholders of the program d. to determine the overall rating of the program with the results of multiple dimensions
The practice of attending to the "image" of a firm is sometimes referred to as:
A. reputation management. B. crisis management. C. branding. D. gentrification.