Conflict has been defined as "an expressed struggle between at least two __________ parties who perceive incompatible goals, scarce resources, and interference from the other party in achieving their goals."
a. solitary
b. independent
c. interdependent
d. dependent
c
Communication & Mass Media
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Persuasion based on an emotional appeal is called what?
a. pathos b. psychos c. ethos d. logos
Communication & Mass Media
Jane was delivering a speech on nuclear waste when she noticed the confused looks on the faces of some of the members of the audience. She responded by saying, "Let me give you an example of the concept." What is she doing?
a. building her credibility b. compensating for the situation c. losing her train of thought d. responding to the feedback of the audience
Communication & Mass Media
Positivism is most closely associated with
a) Hypotheses b) Interpretation c) Cultural analysis d) Discourse analysis
Communication & Mass Media
How much readers enjoy magazine advertising is called
A. affinity. B. consumer culture. C. engagement. D. brand loyalty.
Communication & Mass Media