How much readers enjoy magazine advertising is called
A. affinity.
B. consumer culture.
C. engagement.
D. brand loyalty.
Answer: A
Communication & Mass Media
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In Wilbur Schramm’s SMCR model of mass communication, the “channel” refers to the frequency or a television signal
a. True. b. False.
Communication & Mass Media
Radio programming in the 30s, 40s and 50s was the so-called:
A. On Golden Pond B. Golden Years C. Old School Years D. Golden Age E. all of these F. none of these
Communication & Mass Media
Who was the first serious opponent to the idea of the American "melting pot"?
a. Miller b. Schmidt c. Kallen d. Kymlicka
Communication & Mass Media
__________ research is written for an audience of men and women who have formal training in a particular area of study
Fill in the blank with correct word
Communication & Mass Media