Audience members who assume two similar messages are identical are guilty of __________.

A. amplification
B. accommodation
C. admission
D. assimilation


Answer: D

Communication & Mass Media

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In _____________ argument, a rhetor presents a claim as presumed truth or fact and then proceeds to document how that claim is true

A) causal B) inductive C) deductive D) analogic

Communication & Mass Media

Most of our media exposure is invisible to us – or at least goes unnoticed – at a conscious level

Indicate whether this statement is true or false.

Communication & Mass Media

You're giving your speech; two people frown when you say "abortion." In the communication model shown in the text, their frowns are ________

A) ?the channel. B) ?feedback. C) ?noise or static. D) ?decoding. E) ?the cultural framework.

Communication & Mass Media

__________ refers to the type of language and phrasing a speaker uses and the effect it creates

Fill in the blanks with correct word

Communication & Mass Media