Many in the advertising industry are calling for the use of ________, an accountability-based measure of success.
A. engagement
B. ROI
C. USP
D. creativity
Answer: B
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The theory of democratic deliberation is vote-focused; the goal is to persuade others to vote a certain way
Indicate whether the statement is true or false.
Which of the following is true about men's listening behaviors as compared to women's listening behaviors?
A. Men like more complex information that requires careful evaluation. B. Men listen in order to take action and solve problems. C. Women like short, concise communication. D. Women interrupt more often.
Which of the following is true about newly built sports stadiums?
a. They are often financed by local municipalities b. The cost of building them has decreased in recent years c. Only one new NFL football stadium was built between 1998 and 2003 d. All of the above are true
Two companies provide ratings data for broadcasting and cable throughout the year. What are they?
a) FCC and CNN b) Nielsen and Arbitron c) NAB and FCC d) Nielsen and Gallup