Answer the following statements true (T) or false (F)

1.Random digit dialing is a procedure for selecting households with publicly listed telephone numbers.
2.A concern with Internet sampling frames is that there is no comprehensive directory of or standard format for email addresses.
3.A concern with Internet sampling frames is that not every email user has an equal chance of being sampled.
4.Convenience, judgmental, quota, network, and snowball are all types of nonprobability sampling.
5.Probability samples are based on a sampling judgment by the researcher.


1.FALSE
2.TRUE
3.TRUE
4.TRUE
5.FALSE

Communication & Mass Media

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Even after your target audience performs the desired behavior, you still must prove the PR message caused the effect

Indicate whether the statement is true or false

Communication & Mass Media

In factual argumentation, presumption

(a) resides with the advocate and is natural when the proposition is treated as a hypothesis to be tested when we use argumentation to seek knowledge. (b) resides with the opponent and is natural when the proposition is treated as a hypothesis to be tested when we use argumentation to seek knowledge. (c) resides with the advocate abd is artificial when the proposition is treated as a hypothesis to be tested when we use argumentation to seek knowledge. (d) resides with the opponent and is artificial when the proposition is treated as a hypothesis to be tested when we use argumentation to seek knowledge.

Communication & Mass Media

Communication in which both parties simultaneously send and receive messages is known as a ________

Fill in the blank(s) with the appropriate word(s)

Communication & Mass Media

In a screenplay, the words spoken by characters, either on-screen or off-screen, are the ___________________________ component of the script.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media