The advertising platform consists of the basic issues and selling points that an advertiser wishes to include in the campaign.
Answer the following statement true (T) or false (F)
True
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What additional information is needed to find the rate of return on investment if income from operations is known?
A) Invested assets B) Residual income C) Direct expenses D) Sales
Understating ending inventory in the current year causes cost of goods sold in the current year to be understated.
Answer the following statement true (T) or false (F)
In specific areas of the country, flood insurance may be provided through the federal government's National Flood Insurance Program
Indicate whether the statement is true or false.
In regards to benchmarking, which of the following statements is incorrect?
A) Benchmarking is the practice of comparing a company with other leading companies. B) The industry average is not a useful benchmark for evaluating a company. C) Providing common-size percentages in a graphical manner highlights differences. D) The two main types of benchmarks in financial statement analysis include benchmarking against the industry average and benchmarking against a key competitor.