________ contains much metadata that can be used to validate the format and completeness of the document, but includes considerable overhead.
A. RTP
B. XML
C. SOAP
D. JSON
E. WSDL
Answer: B
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Excursion Corp increased its dollar amount of working capital over the past several years. To further evaluate the company's short-run liquidity, which one of the following measures should be used?
a. The current ratio b. An analysis of the company's longterm debt c. An analysis of the return on stockholders' equity d. An analysis of retained earnings
If a small Iowa college builds awareness among applicants from Nebraska, increases the target audience's knowledge about its offerings, communicates in a way that makes the target audience like it and prefer it to other colleges, builds intent to
apply, and gets the target audience to attend, it is applying a do-feel-learn sequence. Indicate whether the statement is true or false
Annette contemplates enacting stricter sanctions and punishments for violations of safety standards at The Burger Joint. Alternatively, she considers implementing a reward system, such as bonuses or vacation time for low injury rates. Annette has accomplished which step of the decision-making model?
A. generate multiple alternatives B. identify and weigh decision criteria C. choose, implement, and evaluate the best alternative D. rate alternatives on the basis of decision criteria
A good example of a "campaign brand" as opposed to an organization brand is
a. The World Wildlife Fund's Saving Endangered Species campaign b. The American Legacy Foundation's Truth© c. Greenpeace's Ships at Sea Whale Protection campaign d. Amnesty International's Make Some Noise — Save Darfur campaign e. Oxfam's Make Trade Fair campaign