Briefly describe the four key elements of a country's infrastructure that would concern marketers.
What will be an ideal response?
The elements of a country's infrastructure that marketers would focus on are:
Transportation-a system (trains, roads, refrigeration) to transport goods throughout the various markets and to consumers in geographically dispersed marketplaces.
Distribution channels-channels to deliver products in a timely manner and at a reasonable cost.
Communications system, particularly media access-sufficiently developed to allow consumers to find information about the products and services available in the marketplace.
Commercial infrastructure-infrastructure consisting of the legal, banking, and regulatory systems.
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_____ is the dynamic process through which emotions are transferred from one person to another, either consciously or unconsciously, through nonverbal channels.
A. Emotional intelligence B. Emotional contagion C. Emotional dissonance D. Emotional deviance
Howard Schultz, the founder of Starbucks, positioned his bistros as "a third place" between work and home where patrons could share and enjoy a cup of coffee with friends. This illustrates ________
A) an actual product B) a core customer value C) simple bundling D) an augmented product E) complex bundling
Equipment with an estimated market value of $55,000 is offered for sale at $75,000. The equipment is acquired for $20,000 in cash and a note payable of $40,000 due in 30 days. The amount used in the buyer's accounting records to record this acquisition is
A) $55,000 B) $60,000 C) $20,000 D) $75,000
Which statement referring to thought patterns is incorrect?
a. Asians typically use the inductive method of reasoning. b. Thought patterns impact oral communication. c. When using the deductive method of reasoning, one starts with the facts and goes to generalizations. d. Recognizing different thought patterns is important in negotiation with different cultures.