Which of the following is asserted by Dustin Supa about media relations?
a. For most organizations, the goal of media relations is to gain publicity.
b. Media relations is primarily a tactical function for an organization.
c. In media relations, journalists act as the vehicle for reaching stakeholders.
d. Media relations is defined by the way tools are used to achieve goals.
d. Media relations is defined by the way tools are used to achieve goals.
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In establishing a prima facie position on the proposition "Pittsburgh is the most
livable city in the United States," it would be necessary to offer arguments on all of the following areas except (a) inherency. (b) significance. (c) effect. (d) limitation.
Betty and Kim were in the same communication class three years ago. This semester, they both
have calculus. Betty is having a dif?cult time learning the equations. Since Kim had received an "A" in their communication class, Betty guessed Kim would be good at calculus also. Therefore, she asked Kim to help her with her calculus homework. Betty's assumption is an example of A) referent power. B) allness stereotyping. C) indexing. D) halo and horns stereotyping.
Explain what the fundamental attribution error is, and give an example of how it might affect a relationship
What will be an ideal response?
The key element in a successful ad is the relevance of the appeal it has for the receiver of the message. This appeal should be as direct as possible
Indicate whether the statement is true or false