The repetition principle applies first to the actual writing of copy. The general rule is that you should repeat the essential point of your message at least three times in your ad

Indicate whether the statement is true or false


True .

Communication & Mass Media

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What are some key differences between targeted and general interest magazines?

What will be an ideal response?

Communication & Mass Media

Which of the following is true of power?

a.  Power is always earned by virtue of some extraordinary quality of the powerful person.   b.  A person can exert power over another person, even if only one of them sees that person as powerful.   c.  Power, in many cases, is simply based on the perception of the powerful and less powerful person in the relationship and each one's acceptance of his or her role.   d.  Once one person assumes the power in a relationship, it is extremely rare for the other person to move into the more powerful role.

Communication & Mass Media

Define and analyze the consequences of linguistic profiling

What will be an ideal response?

Communication & Mass Media

Which of the following represents the three things public relations communication seeks to do?

A) inform, persuade, entertain B) inform, motivate, engage C) persuade, entertain, engage D) persuade, inform, engage E) engage, entertain, motivate

Communication & Mass Media