How does post-purchase consonance affect the quality of postings?
What will be an ideal response?
Airbnb’s blog has evolved into a content-rich resource for consumers by consumers (all showcasing their post-purchase behaviour). The Local Lens section shares individual narratives in a similar fashion to Stories. One post follows an Instagram photographer who made a weekend of snapping fall foliage in New York, while another taps third-party blogger expertise to explore Moscow’s cafe culture. Throughout all of its content channels (neighbourhoods, stories, short films, create) Airbnb makes a point of profiling its more interesting hosts, such as a Stockholm couple that lives a vegetarian lifestyle and rents out a souped-up 1976 school bus for $98 a night. Also included on the blog is a recap of this year’s first annual conference for hosts, where over forty countries were represented. If someone comes away with a view that the accommodation matched up to expectations there is good reason to post a positive review: post-purchase consonance therefore will lead to positive postings.
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The marketing mix elements are called ________ because they are the responsibility of the marketing department in an organization.
A. uncontrollable forces B. profitability factors C. target market segments D. controllable factors E. stakeholder value generators
Which statement is true of selection decisions?
A. They should be a simple matter of whom the supervisor likes best. B. They should be based on motivation, not abilities. C. They should be a simple matter of which candidate will take the lowest offer. D. They should be based on which candidate best meets the requirements of the position. E. They should be based on the amount of confidence observed in job candidates.
Valarie owns 100% of Green Company. Green has earnings and profits of $10,000. The corporation distributes property with a basis of $9,000 and a FMV of $12,000 to Valarie. She must report dividend income of:
A. $9,000. B. $12,000. C. $2,000. D. $10,000.
Sunfish Construction Company uses the percentage-of-completion method of accounting. In 2014, Sunfish began work on a project which had a contract price of $1,600,000 and estimated costs of $1,200,000 . Additional information is as follows: 2014 2015 Costs incurred during the year ............ $240,000 $1,060,000 Estimated costs to complete, as of 12/31/14 ................................ 960,000
Billings during the year .................. 290,000 1,310,000 Collections during the year ............... 250,000 1,200,000 The amount of gross profit Sunfish should recognize on this contract during 2014 is a. $40,000. b. $80,000. c. $100,000. d. $200,000.