When an employee's pay is calculated as a percentage of sales, it is referred to as
A. a merit plan.
B. gainsharing.
C. a variable wage plan.
D. commissions.
E. profit sharing.
Answer: D
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______________ include(s) information that comes from outside the organization.
a. Insider information b. Internal sources c. External sources d. Extraneous information
Firms like Ford and Frito-Lay have learned which of the following marketing lessons?
A. It is a lot easier to find new customers than to retain existing ones. B. Unless a marketing promotion to retain customer loyalty can increase market share by at least 5 percent, it is not worth the expenditure. C. Existing customers do not spend as much as new customers since that former like the old products rather than the new ones new customers like. D. The buying experience, customer satisfaction, and retention can increase a firm's profits. E. According to research, it is equally costly to acquire new customers and retain existing ones.
To reduce problems associated with the intangibility of the services offered by a restaurant, the restaurant owner would be most likely to do which of the following?
A) lower entree prices between 4 p.m. and 6 p.m. B) provide clean tablecloths and cloth napkins for each new customer C) empower employees to handle customer complaints D) offer a service guarantee to ensure customers that food quality will be consistent E) offer regular employee workshops focusing on customer service
An early-bird special offered by a restaurant during off-peak hours is an example of a secondary-market pricing strategy.
Answer the following statement true (T) or false (F)