Going to the DogsDemand for pet services is greatly increasing across the United States. In fact, Americans will spend nearly $44 billion dollars on their pets this year. Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion. Daycare services for dogs now include toy rooms, outside play areas, doggie massages, treadmills, swimming pools and cushy beds for nap time. Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice. Rates vary from $20 to $45 a day per pet, depending on the amenities that the pet owner chooses.Refer to Going to the Dogs. The doggy daycare center is more like a dog
resort than a dog kennel. A dog daycare represents what type of new product?
A. competitive innovation
B. discontinuous innovation
C. new product lines
D. revision to an existing product
E. higher-priced product
Answer: D
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Taylorism failed in the 1970's because:
A. Companies could sell massive quantities of mass produced, identical products. B. Companies could not react quickly enough to changing consumer needs. C. Simple, repetitive jobs created boredom and alienation along with mental and physical fatigue resulting in higher turnover, absenteeism, etc. D. Both b and c.
You are the senior financial analyst supporting the marketing department in your company, and head of marketing has asked you to come up with one performance metric that can be used to evaluate how effective each marketing campaign is in terms of contribution to the firm's profits. It should be a metric that can be easily used to compare different marketing campaign against each other. ? In response, you propose using:
A. ?A metric that takes the total new sales dollars generated by a campaign and divides it by the total office expense of the campaign. B. ?A metric that takes the total new sales dollars generated by a campaign and divides it by the total fixed cost of the campaign. C. ?A metric that takes the total new sales dollars generated by a campaign and divides it by the total variable cost of the campaign. D. ?A metric that takes the total new sales dollars generated by a campaign and divides it by the total supplies expense for the campaign. E. ?A metric that takes the total new sales dollars generated by a campaign and divides it by the total cost of the campaign.
Marketing
A. turns consumers into puppets. B. reflects existing social values in the short run, while reinforcing these values in the long run. C. creates materialistic values that did not exist before. D. focuses on "learned wants" rather than genuine needs. E. None of these answers is correct.
What is the goal of using opportunity cost as a key performance indicator?
a. To determine what design choices trigger the best performance on the KPIs. b. To compare the cost of different tactics. c. To determine the time value of performing one action vs. another action. d. To determine how well the brand addressed customer needs. e. To gauge the successfulness of risk mitigation efforts.