A vertical audit _____
a. identifies the relative importance of each retailing mix element
b. focuses on separate functional elements
c. evaluates the environment facing a retailer: the economy, demographics, competition, and consumers
d. is always nondisguised
b
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When does groupthink tends to develop?
a. when there are many out-group members on a team b. when the out-group members are encouraged to become leaders c. when the team becomes excessively cohesive d. when the team becomes virtual
The manufacturer of Crest toothpaste provides free samples of its toothpaste to dentists and encourages them to distribute these samples to their patients and to inform the patients about advantages of using Crest
The manufacturer of Crest toothpaste is using ________. A) sales promotion B) direct marketing C) a push strategy D) a pull strategy E) a vertical diversification strategy
Which of the following is true of a patent application?
A. A patent application can be moved to the top of the list of other patents for review by the U.S. Patent and Trademark Office if the inventor pays $25,000. B. The U.S. Patent and Trademark Office must make a decision whether to grant a patent within a year from the date of filing a patent application. C. An inventor may file a provisional application with the U.S. Patent and Trademark Office and get a maximum of five days to prepare and file a final and complete patent application. D. The U.S. Patent and Trademark Office can grant priority to patent applications for products that are important to the national economy.
After a series of devasting storms, many states reevaluated the structures built along their coastal areas to determine whether they met building codes, as well as what repairs and new reinforcements were needed to help buildings withstand damage from future storms. Construction companies had to pull together a materials list and provide various suppliers with
A. determinant products. B. initiator instructions. C. product specifications. D. request for proposals. E. focal alternatives.