This research presents quantitative information on the media habits of audiences
a. geodemographic
b. psychographic
c. demographic
d. focus groups
e. call-out
c.
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The quiz show scandals had far-reaching consequences, including:
a) quiz show producers were blacklisted and forced out of television; b) big prize quiz shows were scrapped; c) networks took control of programs away from sponsors; d) federal regulations were enacted against fraud; e) all of the above
The negative spiral sequence characterized by one partner wanting to talk about an issue, while the other continually avoids the issue is ______.
A. reciprocal negative behavior B. double withdraw C. demand-withdraw D. accommodation
Government officials try to shape news coverage with all of the following EXCEPT
A) press conferences. B) stonewalling. C) shilling. D) trial balloons .
It is recommended that you transfer your delivery outline to notecards because ________
A) it will help you become more familiar with the information B) notecards will not rustle like paper in case you are nervous C) note cards are easier to organize D) notecards can contain reminders about delivery E) All of the above are reasons.