Adam Smith, author of The Wealth of Nations, is widely credited with being the first person to emphasize the power of specialization.
Answer the following statement true (T) or false (F)
True
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The second step in the ethical decision-making model is to
a. List alternatives and evaluate the impact of each on those affected b. Select the best alternative c. Recognize an ethical dilemma d. Analyze the key elements in the situation
A customer ________ is any occasion on which a customer encounters the brand and product—from actual experience to personal or mass communications to casual observation
A) touch point B) point of order C) point of difference D) pivot point E) point of parity
Kelsey always knew her company was corporately socially responsible, but she never fully appreciated the full extent that executives integrated this value within the organization. Often short term gains were forgone if it meant a better product for the customer. This is an example of which phase of corporate citizenship?
A. engaged B. innovative C. transformative D. integrated
Webrooming occurs when customers look at products in stores and then purchase them online.
Answer the following statement true (T) or false (F)