Which of the following statements is true of the use of advertising and sales promotion in international markets?
A. Sales promotion as a localized strategy is applicable only for small firms that cannot create economies of scale.
B. Advertising is subject to varying regulations in foreign markets, unlike sales promotion.
C. Advertising and sales promotion can be done either locally or globally with equal effectiveness.
D. Sales promotion is most effective when done on a global basis.
E. Advertising can often be done on a global basis, while sales promotion must be adapted to local markets.
Answer: E
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A) product user B) product class C) use or application D) cultural symbol
On January 1, $2,000,000, 5-year, 10% bonds, were issued for $1,960,000 . Interest is paid semiannually on January1 and July 1 . If the issuing corporation uses the straight-line method to amortize discount on bonds payable, thesemiannual amortization amount is
a. $8,000 b. $2,000 c. $4,000 d. $10,000
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Which of the following statements is true about the Supremacy Clause of the U.S. Constitution?
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