You want to see how many actors of various ethnicities appear in prime-time television programming. What would be the most effective method to answer that question?
a) A Survey
b) An Experiment
c) Content Analysis
d) Focus Groups
Answer: C
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Which of these statements is an example of indexing?
a. “I noticed that the other day, when you were reading, you acted a little rude.” b. “I have a completely different perspective than an African American.” c. “I felt ignored when you kept looking at your phone while I was talking.” d. “I think you are can be selfish sometimes, though you’re usually mature.”
The step in Monroe's Motivated Sequence that occurs when we argue how our proposal
will meet the need or resolve the problem described earlier is called ________ a need. Fill in the blanks with correct word
According to a study on emotions in the workplace, which of the following is most accurate?
a. Women were more disapproving of those who cry on the job. b. Men were more disapproving of those who cry on the job. c. Women and men reported crying on the job in approximately equal amounts. d. Women tend to feel better after crying while men feel worse.
Which ability of PR practitioners is going to determine their worth to an organization?
a) Communication b) Evaluation c) Research d) Planning