Name three reasons why mastery of grammar and word use is more important than ever
What will be an ideal response?
I. Learned disregard for correct word use: Through texting, tweeting, and other
forms of electronic communication, your generation has grown up using words
in casual ways that undermine your ability to communicate professionally.
II. The culture of traditional journalism versus the culture of online journalism: In
this new era of electronic journalism and round-the-clock news cycles, the ease
of publishing on the Internet has lowered the standards for correct, concise,
powerful language use.
III. The decline and fall of editing: Today's struggling newspapers have vastly
reduced the number of editors on staff. Therefore, journalists can no longer rely
as much on editors to proofread their writing. More than ever before, today's
journalists must also be their own editors.
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Discuss three qualities that distinguish social media from face-to-face communication. What impact do they have on the communication process?
What will be an ideal response?
News magazines attracted average young people with below average incomes
a. True b. False
The rep (rep programmer or national sales rep)
a. works on behalf of the syndicator and sells programs to local stations. b. works on behalf of the local station and sells airtime to national advertisers. c. works on behalf of the advertiser and purchases local airtime. d. works on behalf of the network and purchases syndicated programming.
When giving his speech on the Civil War, Carl quoted a section of President Lincoln's "Gettysburg Address" without crediting Mr. Lincoln. Carl is guilty of ____
A) dialogue B) plagiarism C) oral citation D) copyright infringement