A company that enters a new business area in order to leverage existing expertise and achieve synergy across the newly combined set of products is following a ________ strategy.
A. international expansion
B. related diversification
C. unrelated diversification
D. concentration on a single industry
E. focused low-cost
Answer: B
You might also like to view...
Which of the following is an appropriate tip to be followed by men while dressing for an interview?
A) Ensure that your belt is in contrast with your shoes. B) Wear both belt and suspenders. C) Ensure that your shoes are much lighter than your suit. D) Avoid wearing any jewelry other than a watch and a wedding ring or class ring. E) Avoid wearing dark colored shoes.
Which of the following is not a limitation in performing financial statement analysis on a company that uses generally accepted accounting principles?
A) Variety of methods used by different companies. B) Use of estimates by a company. C) Use of assumptions by a company. D) Use of technology by a company.
Identify the phrase in the sentence. David's efforts to prepare a good term paper impressed his teacher
Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu?
A. a brand extension B. a multi-brand C. a copycat brand D. a premium brand E. a line extension