When using an audience research questionnaire, you can clarify audience positions and obtain additional useful information by

A) asking only open-ended question.
B) asking both open-ended and closed-ended questions.
C) asking only closed-ended questions.
D) None of these answers are correct.


B

Communication & Mass Media

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"The highest achieving student realizes" is an example of which kind of motivational appeal?

a. success/display b. acquisition/saving c. adventure/change d. companionship/affiliation

Communication & Mass Media

__________ is a strategy used to convince an audience that one

thing is better than another, by comparing the two. a. AIDA b. Chronological organization c. Monroe's motivated sequence d. Comparative advantage

Communication & Mass Media

Chantal is much more formal and reserved when interacting with her grandparents than with her parents. This is an example of ______ in systems.

a.  complexity   b.  wholeness   c.  patterns   d.  openness

Communication & Mass Media

The conversion of information into digital form has affected every aspect of the mass media

Indicate whether the statement is true or false

Communication & Mass Media