When using an audience research questionnaire, you can clarify audience positions and obtain additional useful information by

A) asking only open-ended question.
B) asking both open-ended and closed-ended questions.
C) asking only closed-ended questions.
D) None of these answers are correct.


B

Communication & Mass Media

You might also like to view...

The conversion of information into digital form has affected every aspect of the mass media

Indicate whether the statement is true or false

Communication & Mass Media

__________ is a strategy used to convince an audience that one

thing is better than another, by comparing the two. a. AIDA b. Chronological organization c. Monroe's motivated sequence d. Comparative advantage

Communication & Mass Media

Chantal is much more formal and reserved when interacting with her grandparents than with her parents. This is an example of ______ in systems.

a.  complexity   b.  wholeness   c.  patterns   d.  openness

Communication & Mass Media

"The highest achieving student realizes" is an example of which kind of motivational appeal?

a. success/display b. acquisition/saving c. adventure/change d. companionship/affiliation

Communication & Mass Media