When using an audience research questionnaire, you can clarify audience positions and obtain additional useful information by
A) asking only open-ended question.
B) asking both open-ended and closed-ended questions.
C) asking only closed-ended questions.
D) None of these answers are correct.
B
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The conversion of information into digital form has affected every aspect of the mass media
Indicate whether the statement is true or false
__________ is a strategy used to convince an audience that one
thing is better than another, by comparing the two. a. AIDA b. Chronological organization c. Monroe's motivated sequence d. Comparative advantage
Chantal is much more formal and reserved when interacting with her grandparents than with her parents. This is an example of ______ in systems.
a. complexity b. wholeness c. patterns d. openness
"The highest achieving student realizes" is an example of which kind of motivational appeal?
a. success/display b. acquisition/saving c. adventure/change d. companionship/affiliation