Relationship analyses determine whether:
A) stable patterns exist between two or more variables
B) significant differences exist between two or more variables
C) stable generalizations exist between 12 or more variables
D) two variables have the same level of measurement
E) none of the above; relationships occur between clients and researchers
A
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Direct response marketing or direct marketing is vending products to customers without the use of other channel members
Indicate whether the statement is true or false
A U.S. paper mill purchases wood from a Canadian logging company to make wood pulp in its production of paper, so in this case the logging company is a
a. customer. b. strategic ally. c. supplier. d. distributor. e. special-interest group.
Equity theory says we compare our O/I ratio to ______.
A. referent others B. authorities C. inequality figures D. perceived inequity
Kennedy and Di Tella have made an estimate of the cost of corruption. What are the estimated economic costs of organized crime activities and unfair prices set in the marketplace?
a. Premium by up to 5% b. Discount of up to 10% c. Premium of 15% to 20% d. Premium of 25%