Which of the following terms is defined as ‘imbuing trademarked or otherwise proprietary-named products and services with a human form and/or human attributes, including a generally distinctive physical appearance and personality’?
a. Brand animation.
b. Brand personification.
c. Brand characterization.
d. Brand imitation.
e. None of these.
b. Brand personification.
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In human resource forecasting, ______ is the process of reviewing historical data and calculating specific proportions between a business factor (such as production) and the number of employees needed.
A. mediation analysis B. qualitative forecasting C. regression analysis D. ratio analysis
General Motors' handling of charges by Ralph Nader that their Corvair was "unsafe at any speed" is an example of corporate public relations professionals' failure to ________
A) interpret and convey to management what the public really thinks B) analyze and convey to the public why management feels the way it does C) understand how corporate influence can change public opinion D) interpret how public influence can be ignored if it is in the best interest of shareholders
In Candy Crush Saga, you get five lives to play in the game. When you lose a life, it takes 30 minutes in real-life time to get that life back, or you can spend $0.99 to get those lives back. Candy Crush Saga is an example of a paid app.
Answer the following statement true (T) or false (F)
Jason and Lucy prepared a household budget in an attempt to manage their money better. They prepared the following list: Monthly Income (after taxes) = $4,500; Monthly Expenses (Necessities), which include Rent: $550, Auto Loan: $250, Student Loan: $200, Savings: $500, Food: $200; Total Monthly Expenses = $1,700; Amount Left Over = $2,800 (income less necessary expenses). The $2,800 they had left over is their ________.
A. disposable income B. discretionary income C. gross income D. profit E. personal income