With respect to advertising messages, which of the following best defines creative strategy?
A. It involves determining what the advertising message will say or communicate.
B. It involves determining how much the advertising campaign will cost.
C. It deals with avoiding factors that lead to divergence in advertising creativity.
D. It deals with optimizing the budget for online advertising campaigns.
E. It involves determining the number of creative personnel required for the advertising campaign.
Answer: A
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A forecast is a(n)
A. glimpse of what just happened. B. execution of strategy and adjustments. C. projection for the future. D. analysis of the past. E. plan for implementing strategic plans.
Sampling is most likely to be used:
A) in the maturity stage of the product life cycle. B) in the decline stage of the product life cycle. C) when a new product or brand is being introduced. D) to create interest among laggards and to generate sales in the decline stage.
VW chose to launch its GTI in the United States with a(n) ________, which was downloaded 2 million times in three weeks
A) interstitial B) app C) mini-billboard D) Facebook page E) LinkedIn ad
According to the guidelines of the Professional Marketing Research Society of Canada, with the exception of ________, questionnaires that take more than ________ minutes to complete are generally considered "overly" long
A) in-home personal interviews; 60 B) computer-assisted personal interviews; 60 C) in-home personal interviews; 30 D) computer-assisted personal interviews; 30