According to the guidelines of the Professional Marketing Research Society of Canada, with the exception of ________, questionnaires that take more than ________ minutes to complete are generally considered "overly" long
A) in-home personal interviews; 60
B) computer-assisted personal interviews; 60
C) in-home personal interviews; 30
D) computer-assisted personal interviews; 30
C
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Alfred Zeien, former chairman of Gillette, once noted that his company's Parker Pen unit does not have to develop a special model for Malaysia and Singapore because shoppers worldwide seek the same things when buying a gift that will serve the
recipient as a status symbol. This insight relates to which level of Maslow's hierarchy of needs? A) physiological B) safety C) social D) esteem E) self-actualization
Explain the three major phases of team presentations. Give an example of a situation when you participated in a team presentation and analyze the extent to which your team did or did not follow the chapter’s guidelines. What were the consequences?
What will be an ideal response?
Tony signed a contract agreeing to purchase a used, high-powered boat for $10,000 . Prior to signing the contract, the sales representative explained that the boat motor was guaranteed for six months for all labor and parts. The written contract
contained nothing about the warranty; however, it did have an integration clause in it. Tony had problems with the boat motor, causing expensive repairs. Tony returned the boat to the sales representative for the repairs, only to learn the salesman denied knowing anything about a six-month warranty. If Tony sues, discuss the likely outcome.
Pay secrecy is still prevalent in organizations despite its negative effect on motivation and employee trust.
Answer the following statement true (T) or false (F)