In the PESO model, an example of earned media would be which one of the following?
a. a downloadable document from an organization’s website
b. an ad on Facebook
c. a review from a blogger
d. likes for a YouTube video
c. a review from a blogger
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Internet sites should not be used because they are not credible
Indicate whether the statement is true or false
What has “desktop” filmmaking done for filmmakers?
a. removed the last “analog stop” in film production b. increased financial barriers to film creation c. imposed a federal tax on filmmaking software and Internet film distribution d. digital video can be shot and edited on personal computers
The sales team had been meeting and arguing for over an hour. Roger could feel the group’s tension rising, so he attempted to break the stress by infusing a lame joke. Everyone laughed, more because the joke was so bad, but it did clear the air. According to Gouran and Hirokawa, Roger’s joke is an example of ______.
A. brainstorm B. decision criterion C. dramatizing message D. function
A radio producer decides whether a production will be done live or put together in advance by considering:
a. complexity b. scheduled airtime c. convenience d. all of these e. none of these