Product life cycles are concerned with sales and profits
A. of goods but not services.
B. in generic markets, not individual product-markets.
C. in a product-market.
D. of a firm's individual products or brands.
E. None of these answers is correct.
Answer: C
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Which method is NOT used to overstate assets?
a. Inappropriately capitalizing costs that should be expensed. b. Recording newly acquired assets at cost instead of fair market value in a healthy economy. c. Creating ficticious accounts receivable or inventory to hide thefts. d. Inflating assets through mergers and acquisitions by manipulation of intercompany accounts and transactions.
Assumption of the risk is a defense a defendant can use against a plaintiff who knowingly and voluntarily participates in a risky activity that results in injury.
Answer the following statement true (T) or false (F)
If a salesperson learns that a customer has been lost to a competitor, it is best to visit the customer and discuss the serious mistake that has been made.
Answer the following statement true (T) or false (F)
Public relations focuses on
A. boosting product sales. B. enhancing the image of the total organization. C. reaching the firm's target market. D. improving employee morale. E. diminishing the image of rival firms.