Identify the difference between tangible and intangible products and explain why most products can be thought of as falling on a tangible/intangible continuum
What will be an ideal response?
Tangible products are also referred to as goods, and they can be perceived by the five senses before they are consumed. Intangible products cannot be perceived through the five senses before they are produced or consumed. Services are a major type of intangible product. Most products are a combination of a tangible good and service instead of being exclusively one or the other.
You might also like to view...
Around the world, various brands of personal computers are sold with Pentium processors. This fact is often used as a selling point, with advertising that proclaims "Intel Inside." Which branding concept does such advertising reflect?
A) brand equity B) co-branding C) brand image D) brand extension E) tiered branding
When comparing prices and terms on a sample of sales invoices with the authorized price list and terms of trade, the auditor is testing the ________ assertion.
A. authorization and accuracy B. occurrence C. completeness D. cutoff
Which of the following is not a primary source of ad fraud?
A. browser extensions that insert ads into a premium publisher's website and then list the ads as available on a programmatic ad exchange B. ad targeting firms that create bots that imitate the behavior of real shoppers and then charge advertisers C. botnets hired by publishers to click on web pages to create phony traffic D. native advertising that is displayed on a social media site
Identify the following group of words: Consider switching your wireless service to one of our customizable plans
A) command B) statement C) question D) exclamation