The mass media are powerful because
A) they pervade our culture.
B) they carry moral authority.
C) they acquire special influence through their means of transmission.
D) All of these answers are correct.
D
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A combative interview style is often helpful in stimulating a wide range of
answers from an interviewee. Indicate whether the statement is true or false.
Which of the following is not a strategy by media firms to deal with uncertainties in media production?
A. using stars B. copying past hits C. producing sequels D. discovering local talents
In their communication with target audiences, PR practitioners should be strategic and respect ______, societal, and professional norms.
a. international b. legal c. human d. behavioral
The First Amendment was for the first time applied to the states in the landmark 1925 case of
a. Marbury v. Madison. b. Gitlow v. New York. c. Texas v. Johnson.